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Case Study 7.0 by Tribe Dips
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Objective:

The primary objective of this financial performance analysis is to provide ABC Corporation’s stakeholders, particularly the CFO and executive team, with a comprehensive overview of the company’s financial health over the past decade (2013-2022). The analysis aims to enable informed decision-making by leveraging advanced charts and tables in Excel to visually represent key financial metrics.

Data:

The Excel workbook comprises three sheets:

  1. Income Statement:

    • Columns: Year, Revenue, Expenses, Net Income, Cumulative Effect
  2. Balance Sheet:

    • Columns: Year, Assets, Liabilities, Equity
  3. Cash Flow Statement:

    • Columns: Year, Operating Cash Flow, Investing Cash Flow, Financing Cash Flow

Income Statement:

Year Revenue (NGN) Expenses (NGN) Net Income (NGN) Cumulative Effect (NGN)
2013 500,000 -350,000 150,000  
2014 600,000 -400,000 200,000 =D4
2015 700,000 -450,000 250,000 =D5
2016 600,000 -650,000 -50,000 =D6
2017 800,000 -600,000 200,000 =D7
2018 900,000 -750,000 150,000 =D8
2019 1,000,000 -850,000 150,000 =D9
2020 1,100,000 -900,000 200,000 =D10
2021 1,200,000 -1,000,000 200,000 =D11
2022 1,300,000 -1,100,000 200,000 =D12

Balance Sheet:

Year Assets (NGN) Liabilities (NGN) Equity (NGN)
2013 5,000,000 2,500,000 2,500,000
2014 5,500,000 2,750,000 2,750,000
2015 6,000,000 3,000,000 3,000,000
2016 5,500,000 2,750,000 2,750,000
2017 6,000,000 3,000,000 3,000,000
2018 6,500,000 3,250,000 3,250,000
2019 7,000,000 3,500,000 3,500,000
2020 7,500,000 3,750,000 3,750,000
2021 8,000,000 4,000,000 4,000,000
2022 8,500,000 4,250,000 4,250,000

Cash Flow Statement:

Year Operating Cash Flow (NGN) Investing Cash Flow (NGN) Financing Cash Flow (NGN)
2013 250,000 -100,000 -150,000
2014 300,000 -125,000 -175,000
2015 350,000 -150,000 -200,000
2016 300,000 -100,000 -200,000
2017 400,000 -125,000 -175,000
2018 450,000 -150,000 -200,000
2019 500,000 -175,000 -200,000
2020 550,000 -200,000 -200,000
2021 600,000 -225,000 -200,000
2022 650,000 -250,000 -200,000

 

Rationale:

  1. Dynamic Dashboard:

    • Objective: To create an interactive and user-friendly dashboard allowing stakeholders to explore specific years for detailed financial analysis.
    • Rationale: A dynamic dashboard enhances user engagement and facilitates targeted exploration of financial data, empowering stakeholders to focus on specific periods for strategic insights.
  2. Income Statement Analysis:

    • Objective: Develop a Waterfall Chart to visually depict changes in Net Income over the decade.
    • Rationale: A Waterfall Chart is an effective tool for illustrating the cumulative effect of gains and losses, offering a clear visual representation of the factors impacting Net Income.
  3. Balance Sheet Analysis:

    • Objective: Implement Radar Charts and Bar Charts to analyze the composition and trends in Assets, Liabilities, and Equity.
    • Rationale: Radar Charts help in comparing relative proportions, while Clustered Bar Charts provide a straightforward comparison of total Assets, Liabilities, and Equity, aiding in understanding the financial structure over the years.
  4. Cash Flow Statement Analysis:

    • Objective: Build Combo Charts and Data Tables to represent and analyze Operating, Investing, and Financing Cash Flows.
    • Rationale: Combo Charts offer a consolidated view of various cash flow components, and Data Tables provide a detailed breakdown, enabling a thorough examination of the company’s cash flow activities.
  5. Comparison and Trends:

    • Objective: Utilize Combo Line and Bar Charts and Heat Maps to compare Net Income and Operating Cash Flow trends.
    • Rationale: Combo Line and Bar Charts offer a holistic view of trends, and Heat Maps visually highlight areas of growth and decline, facilitating quick identification of financial patterns.

Overall Rationale:

  • Insightful Visualization: The use of advanced charts and tables aims to transform complex financial data into visually intuitive representations, making it easier for stakeholders to derive insights.

  • Interactivity: By incorporating features like Slicers and Dropdown Lists, the analysis becomes interactive, allowing users to customize their exploration and focus on specific areas of interest.

  • Informed Decision-Making: The ultimate goal is to empower decision-makers with a comprehensive understanding of the financial performance, enabling them to make informed strategic decisions for the future of ABC Corporation.

This case study aligns with best practices in financial reporting, leveraging Excel’s capabilities to present data in a way that is both informative and accessible to a diverse audience of stakeholders.

Exercise Files
Case-Study 7.xlsx
Size: 66.89 KB
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